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The Beauty Research Institute, a facility established in 1962 devoted to the "Science of Beauty".
For almost half a century, the Institute has been engaged in wide-ranging activities integrating
social and human studies, consumer research and fashion to develop beauty care techniques and amass
a body of knowledge to help people lead healthy and graceful lives. The Institute is now active in
consumer research, the development of beauty techniques and products, education and transmission of
information. Its goal is to contribute to society and benefit customers through cosmetics.
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Consumer Research
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The Beauty Research Institute researches women's attitudes about cosmetics,
forecasts trends in fashion, color, and makeup style, and conducts fact-finding surveys on
fashion products and comparative surveys with the products of competitors.
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Development of beauty techniques and products
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Data and creative support are provided for product development, the creation of new makeup designs
and hairstyles, and the production of beauty care information for promotional purposes.
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Kanebo Cosmetics holds a collection of 1,074 compacts dating from the second half of the
19th century up to the 1950s.
The Laboratory is now classifying the collection by year and by category, as part of a
research project to study the relationship between social changes and changes in makeup styles.
http://www.kanebo-compact.com/en/
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Education and information
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Kanebo hair and makeup artists are active in a wide range of fields including advertising campaigns, fashion magazines, videos, etc.
Besides running its own makeup school, the Institute provides education through training and seminars and presents its research to the public.
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Research
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The ideal and the main activity is research based on the relationship between people
and the environment. In pursuit of new ideas for skincare tailored to individual needs, we research
skin and the environment in connection with the seasons, times, and regions.
We also propose lifestyle concepts to bring out the full beauty and health potential of every person.
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Information
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Our success in beautifying through skincare hinges on our ability to apply correct
methods for use and more pleasurable methods for care. Accurate diagnosis of the skin
condition and appropriate advice and counseling play important roles in making this possible.
We are continuously developing information that can enhance the added value of cosmetics
and the pleasant feelings that cosmetics bestow.
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Development
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Kanebo Cosmetics has been researching and developing skincare techniques in the realization
that pleasant sensations are essential to maximize the skincare effects.
To exploit and augment the features and full effects of skincare products in various forms,
our researchers have for example compared the effects of products in relation to their textures.
Comparisons of this type have helped us develop products and skincare techniques that feel
great and are easy to use.
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