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| Basic Principles |
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Kanebo Cosmetics believes firmly that cosmetics should not be intended solely for creating
beauty from the outside their prime purpose is to bring out the distinctive features and beauty
possessed inherently by each individual woman. Enhancing the beauty of each individual and
providing cosmetics that enable women to enjoy richer and happier lives this is what Kanebo Cosmetics
regards as its mission. In order to fulfill this mission Kanebo Cosmetics has recourse to the most
advanced scientific technology in pursuing the essence of beauty and creating new values.
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Kanebo cosmetics aims to provide cosmetics that fuse these basic ideals on a high level and
to support the self-expression of beauty and individuality so that customers can lead more fulfilled lives.
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